Tmall Home
China
Taobao Design, a team serving billions of consumers worldwide, is dedicated to creating emotionally resonant design to make business straightforward yet beautiful. Our mission is to help renowned Taobao and Tmall craft exceptional user experience by connecting users, business, and technology. We understand user needs, clarify product interactions, define visual styles, and offer brand marketing plans; we strive for excellence in design. Access Tmall Home Newsroom
Featured Designs
Tmall Home
Marketing
This comprehensive marketing plan successfully improved the exposure, audience interaction, and social sharing of the brand and the festival through precise scenario positioning and immersive experience design. The offline exhibition areas attracted over 70,000 audiences, while online topic exposure exceeded 400 million views. The five major brands increased the attention of audiences to their new products through traffic sharing and scenario based experience design. The project validated that the marketing model of business collaborating with culture is effective among young people.
A' Advertising, Marketing and Communication Design Award - Golden (2025) - Access Tmall Home Marketing Press Kit
Tmall Home
Shop
The project exemplifies a successful case of cultural empowerment in commercial spaces. From the vibrant imagery of All Things Grow at the storefront, to the functional transformation in Youxiang Zhijing, and further to the spiritual refuge of Qiyun Xianjing, it culminates in the Eastern artistic conception embodied in pines, pebbles, and mosses, showing the harmony of technological rationality and humanistic poetry through layered progression. The design not only enhances the shopping journey and interaction experience but also elevates the retailer into a realm imbued with life aesthetics.
A' Interior Space, Retail and Exhibition Design Award - Silver (2026) - Access Tmall Home Shop Press Kit